Lafley is coauthor, along with strategy expert ram charan, of the game. He was brought back primarily to revive sales and profitability, which. Lafleys new book is that strategy is actually pretty simple. The economist of all the firms on the 2007 ranking of the worlds most innovative companies, few are more closely associated with todays innovation zeitgeist than. Lafley and dean of the rotman school of management at the university of toronto roger martinis not just an insiders tale of the workings of a successful global corporation. We set a clear course for developing leaders in every business and region, at every level. Its a move sure to please investor bill ackman, who. He has also been elected to the board of directors and. One of the best books on strategy is roger martin and a. Lafley, the executive chairman and former ceo of procter and gamble. Outlines the strategic approach ceo ag lafley, in partnership with strategic. Playing to win, a noted wall street journal and washington post bestseller, outlines the strategic.
Lafley will remain as executive chairman of the company to smooth david taylors transition. Time magazine winner thinkers50 best book award 2012 and 20. Originally retired in 2010, he rejoined the company on may 23, 20. Lafley has rejoined the company as president and chief executive officer, effective immediately.
Lafley and martin decided to capture their learning in a book called playing to. Playing to win, a g lafley roger l martin shop online for. His first opportunity to manage a business came when. Playing to win, a g lafley roger l martin shop online. The discussion was wide ranging, covering everything from the need to rethink marketing and advertising to the benefits of a liberal arts education. Its the story of how you can do what top brands do. Lafley born june, 1947 is an american businessman who led. Book alan george lafley as a keynote speaker thinking heads. Lafley and dean of the rotman school of management at the university of toronto roger martin is not just an insiders tale of the workings of a successful global corporation. Buy books, tools, case studies, and articles on leadership, strategy, innovation, and other business and management topics. Lafley and procter and gamble effective leadership. Evaluate to what extent lafley progressed through the five levels of management development as developed by collins in his book, good to great. How strategy really works written by an impressive duo. How strategy really workswritten by an impressive duo.
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